Visibility intelligence for the AI search era
Know how visible your business really is.
CiteScope analyses the signals that determine how a website is discovered, understood and chosen — across search engines, answer engines, generative AI platforms and local results.
Built for agencies managing multiple client sites and for businesses that want a clear, evidence-based view of their digital presence.
Visibility Audit
northfield-legal.co.za
Audit 06
28 Aug 2026
Overall Visibility Score
0
DEVELOPING
74
Technical
84
Content
50
AEO
77
GEO
55
Local
92
CRO
Competitive Position
3 of 5 competitors outperform you on GEO
Priority Issue
No question-format content or FAQ schema found
A single SEO score no longer describes how a business is found.
Search engines, answer engines and generative AI platforms now decide what gets surfaced, summarised and recommended — often without a click ever reaching the website itself.
CiteScope treats visibility as the sum of measurable signals across search, AI-driven answers, local discovery and competitive position — analysed on a schedule, not as a one-off report.
Search has changed. Measurement hasn’t kept up.
Most businesses still measure visibility the way they did a decade ago — a keyword position, a traffic graph, a technical score. Discovery today runs through a wider set of channels.
Search engines
Traditional organic and technical ranking factors.
Answer engines
Structured content that gets pulled into direct answers.
Generative AI
How language models describe and recommend a business.
Local discovery
Maps, directories and location-based search results.
Brand authority
Consistency of claims, credentials and reviews across the web.
Conversion experience
Whether visitors who arrive actually take action.
Most audits still measure only the first of these. CiteScope measures all six.
What CiteScope analyses
Six categories, assessed together, so a strength in one area doesn’t hide a gap in another.
Technical SEO
Crawlability, site structure and the technical basics search engines rely on.
- Indexation & crawlability
- Core Web Vitals
- Site structure
Content Quality
Depth, specificity and usefulness of what's actually on the page.
- Content depth
- Topical coverage
- Freshness
Answers
How clearly content is structured to answer questions directly.
- Question-format content
- FAQ schema
- Direct-answer structure
GEO / AI Visibility
Whether a business is actually cited when AI models are asked realistic questions.
- AI citation check
- Claim consistency
- Structured entity data
Local SEO
Signals influencing local visibility and discoverability.
- NAP consistency
- LocalBusiness schema
- Map & directory presence
Conversion (CRO)
Signals affecting whether visitors take action once they arrive.
- Calls to action
- Trust indicators
- Page experience
AEO & GEO
The next search result may not be a search result.
A growing share of discovery now happens inside answer-driven and generative interfaces, where a summarised response can replace the list of links entirely. Whether a business appears in that response depends on different signals than classic search ranking.
Rather than guess, CiteScope checks directly: it sends real prompts to an AI model the way a prospective customer would type them, then checks whether the business actually gets mentioned in the response.
AI Citation Check
BETAConfigurable prompts — “best occupational health provider in Johannesburg,” for example — sent to an AI model, checking whether the client is actually mentioned in the response. Uses real API credits per check; currently a single engine.
AEO — Answer Engine Optimization
How well content is structured to be pulled into answer-driven search experiences — question-based headings, direct answers and FAQ structure.
Turn complex analysis into a report a client can understand.
Every audit can be exported as a client-ready report — an executive summary in plain language, backed by the full detail underneath.
- Executive summary
- Category score grid
- Priority recommendations
- Competitive gaps
- Claims-consistency findings
Confidential
Visibility Report
Northfield Legal
72
Overall
74
Technical
84
Content
50
AEO
77
GEO
55
Local
92
CRO
Priority recommendations
No question-format content or FAQ schema found
No clear name/address/phone (NAP) text found on page
Don’t just measure your website. Measure your position.
Every audit benchmarks a site against the competitors that matter, across the signals that influence discovery — surfacing both gaps and genuine advantages.
| Signal | Your site | Competitor A | Competitor B | Competitor C | Competitor D |
|---|---|---|---|---|---|
| FAQ schema | |||||
| LocalBusiness schema | |||||
| Client testimonials | |||||
| Video content | |||||
| Content depth | |||||
| Question-based headings |
Illustrative comparison. Actual audits benchmark against the competitors you specify.
From finding problems to fixing them
A list of forty-seven issues doesn’t tell a team what to do next. CiteScope turns each audit into a workflow: recommendations persist between audits and carry a status — re-running an audit never resets anything already marked as in progress or resolved.
Identified in the latest audit, not yet actioned.
Assigned and being worked on.
Confirmed fixed in a subsequent audit.
Acknowledged and deliberately deprioritised.
Off-site signals
Not everything that affects visibility lives on the website.
A Google Business Profile, a directory listing, a review platform — these shape how a business is found, but none of them can be crawled the way a page can. Rather than leave them out of the audit, CiteScope tracks them as a checklist the team works through together with the client, one confirmation at a time.
Each item carries a status and an optional note, so context — who’s chasing access, what was last checked — doesn’t get lost between audits.
Off-site presence
2 / 6 confirmedCan’t be crawled automatically — these live on third-party platforms, not the client’s own site.
- ConfirmedGoogle Business Profile claimed & complete
- ConfirmedNAP consistent across primary directories
- MissingFacebook Business Page linked from site
Waiting on access from the client's marketing team.
- MissingApple Maps / Business Connect listing
- MissingPrimary industry directory listing
- MissingReview platform presence (Google, Hello Peter)
Visibility should improve over time.
Repeated audits build a history of performance, so a team can see whether the work they’re doing is actually moving the visibility profile — not just producing another report.
Built around evidence, not estimates.
Evidence-based analysis
Every score is derived from signals CiteScope actually detects on the page — not a generic estimate.
Transparent scoring
Category scores can be traced back to the specific signals that produced them.
Competitive benchmarking
Every audit compares a site against the competitors that matter, not a generic industry average.
Persistent tracking
Recommendations carry a status across audits, so nothing gets lost between reports.
For agencies
Built for teams managing more than one website.
Add a client once — their site and competitors are saved. Every audit after that reuses them automatically, and open issues carry forward until someone marks them resolved.
See how CiteScope fits into an agency workflow3 open
8 open
2 open
14 open
Winning
Local map pack, review volume
At risk
AI answer visibility, schema
Steady
Core Web Vitals, page experience
Unmeasured
Generative discovery, until now
Overall visibility score
For businesses
Know where your digital presence is winning — and where it isn’t.
Traffic numbers alone don’t explain why a competitor keeps appearing first. CiteScope gives marketing teams and business owners a clear view of visibility, competition and priorities — without requiring a technical background to read it.
Explore visibility intelligence for businessesHow it works
Add your website
Enter your primary website and the competitors you want to be measured against.
Run the visibility audit
CiteScope crawls the site and analyses signals across search, AI discovery, local and conversion.
Understand the gaps
Review category scores, competitive gaps and a prioritised list of recommendations.
Improve and measure
Track each recommendation to resolution and compare scores across subsequent audits.
Build your visibility strategy on evidence.
Request a visibility assessment and see how your website measures up across search, AI discovery, local and competitive signals.